White papers are the perfect digital format for sharing your company’s expertise. Whether in the form of a brief report or a longer case study, the facts presented in a white paper should motivate readers to take action. The best way to understand what makes a good white paper is to consider what it shouldn’t be. It shouldn’t be advertising, a one-sided presentation of facts, or a long essay. White papers are an important part of B2B content, and are often accompanied by webinars, podcasts or blog entries on the same subject. White papers serve to showcase the expertise of your company or of individual experts within your company. They are an ideal way to sharpen your brand message and reach out to relevant user groups. Combined with an appropriate social media strategy, a white paper can have a lasting impact over three to six months. We commission journalists and experts from all sectors to write your white paper in German or English.