Crossovers
You can see better from different angles

Meüs van der Poel , 23.06.2022

The opening last week of the Turmgemeinschaft Plagwitz is an illustration of the result-oriented approach of the 20blue Expert Community. The meeting of organisational advisory with culture and design shows exactly where the key to success lies: in crossovers.

I myself can provide three examples of a successful crossover approach from the practice in the Netherlands.

Crossovers help to fight skilled labour shortage in the tech sector

Organising crossovers in the tech sector helps to keep enough technical professionals with smart hands in the Netherlands in the years to come. The aim is to ensure that there are enough technical professionals, that they have the right skills (e.g., initiative, cooperation, both hard and soft skills) and that they do not leave the sector. Enough inflow at the front door, and keep the back door closed. With action research in the technical sector and organising all kinds of initiatives, in cooperation with sector organisations and technical companies. We do this by organising encounters, where engineers think together about solutions to the problems they encounter and take a look behind the scenes at each other’s companies. And we organise events like ‘Vakkanjers’, to give well-deserved attention and appreciation to technical professionals.

Cultural crossovers in the province of Utrecht

The Province of Utrecht encourages crossovers in culture and thus the dynamics that exist in the cooperation between culture, creativity, and social issues. With this approach, the province wants the methodology of crossover culture to be applied more often in tackling provincial and local issues. And the more crossovers are applied, the lager the number of new solutions for these issues that will emerge. And not only that: In time the application will also indirectly and directly strengthen the cultural and creative sector. To realise this ambition, the Province of Utrecht is carrying out a study into good examples of cultural crossovers in the Netherlands. This will be done with representatives from the creative sector, education, and government. Together with Kennisland, DSP-group organised a session with examples, local cases and presentations. The result is an exploration with an overview of success factors and an inspiration guide with good examples.

Master Crossover Creativity

The third example is the embedding of the crossover approach in higher education with the Master Crossover Creativity. As a Master’s in Crossover Creativity, students will be able to create social, cultural, and economic impact. That means using creativity to design impactful change for complex challenges in society. For example, in the field of social inclusion, education, public space design and healthcare. You conduct research, bring people together and think beyond one discipline or one specific approach.

Don't miss the next insight

In our regular formats, we regularly present the most exciting content from 20blue.

Newsletter formats

Your direct line to the 20blue team

Whether it’s an enquiry, an application or you’re from the press, we will read your message between 9am and 5pm CET and get back to you within 24 hours. Often, we're much quicker than that.